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FOODIE RUSTICA: SEPTEMBER 2008

The Wine Industry is Going Green

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(Sept. 23, 2008)—NAPA, Calif.—(BUSINESS WIRE)—The wine industry is making a concerted effort to adopt environmentally responsible practices but sees a need for better education among both consumers and professionals on many “green” issues, according to two surveys of wine industry professionals and executives conducted by Robert Smiley, professor and director of wine studies in the Graduate School of Management at the University of California, Davis.

“These industry leaders are very concerned that their firms authentically ‘walk-the-walk’ when it comes to environmental issues and that they not be accused of just ‘greenwashing’ their businesses,” Smiley said.

He added that while survey participants reported that the high prices of gasoline and other inputs have negatively impacted their costs and revenues, they remain optimistic that the industry will ride out the current nationwide economic downturn.

Smiley reported his findings from the recent surveys at 8:30 a.m. Tuesday, Sept. 23, during the Wine Industry Financial Symposium held at the Napa Valley Marriott in Napa, Calif.

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